Eight out of ten people are gonna read your
headline, but only two out of ten are going to click through and read the rest of your
article. Why? Is because your headlines aren't catchy. Hey everyone, I'm Neil Patel, and today I'm
gonna teach you how to write a catchy headline. So if you're writing a headline for your blog
posts, you want to make sure it's so appealing people not only want to click through, but
they're gonna read the rest of your posts.
So how do you do this? Well, luckily for you I ran over two thousand
blog posts and I'm not the best writer, I. Have a lot of grammar errors, I'm dyslexic,
but when you do something long enough, eventually you learn what not to do. The first thing that I've learned is blog
post titles that are roughly six to seven words tend to do better than blog post titles
that are only three words or twenty words. Why? Because it's either too little so it doesn't
explain to their visitor or reader what they're gonna get when they read the rest of your
post, or if it's too long it's just overwhelming and it's a sentence and no one's gonna read
Also, when it's around six to seven words
it tends to fit really well and when you do a google search you'll notice that that title
in most cases won't be cut off, cuz it's not too long. If it's cut off, that's a bad thing, cuz then
you're gonna get less search traffic. The second thing that you need to do is use
adjectives. When you use adjectives within your headline,
more people are gonna click on it.
The third thing you need to do is consider
using the year. You don't always want to do this, it won't
work for every type of blog post, but [inaudible 00:01:25] of a detailed article such as "The
beginner's guide to SCO" You can put within the title "updated 2017" or "updated 2020"
that causes a lot more clicks because people know it's fresh. The fourth tip that I have for you is to use
tools like Portent's title generator, you can put in a keyword in there and it will
come up with really snazzy titles, such as "MacGyver's way to generating more traffic",
right? You may not know MacGyver but he was like
really nifty and would figure out ways to do things that other people couldn't. And I'm just making up examples that are prolly
not the best title but Portent, their tool will come up with way better titles for you.
The fifth strategy I have for you is to google
"copy blogger headline formula". They'll have a list of templates for you all
you have to do is plug in your key words and it'll come up with headlines that work well
for you. The sixth thing, is to know your reader base. I have noticed most my readers are marketers
who are just starting off, so when I talk about how they can get more search traffic
without spending any money, it appeals to them a lot and those titles get a lot of social
shares and click throughs, and tons of reads.
If you use those tactics, you're gonna be
able to create a catchy blog post title that people are gonna read, click through and then,
read the rest of your blog posts..