Google is continually changing their algorithm. So how do you continually increase your search
engine rankings when they're making all these adjustments? Hey everyone, I'm Neil Patel, and today I'm
gonna teach you how to run SEO experiments. The beautiful part about SEO is you can make
a change on your website, Google will pick it up within a few days to a week, and you
can quickly see if the change is having an impact, or if it's actually hurting your rankings. Similar to you, there's a lot that I even
learned about SEO on a regular basis, and I learned these things through experimentation.
I don't know everything, no other SEO knows
everything out there. Why? Because algorithms continually change. For that reason you have to run experiments. The first thing that you need to know is when
you're running an experiment, you should only do one major SEO change at a time.
If you make five or ten changes, you won't
necessarily know what's helping you or what's hurting you. The second thing you need to do, is when you
make a change, you need to give it time. I give it roughly a week or two weeks. So I take this change that I make, I then
go into Google search consol, put in my URL, and have them fetch the URL, crawl and index
That way Google's picking it up right away. From there, I wait a week or two to see if
the rankings are moving up or down. If it doesn't move down, everything's fine. If it stays flat, that's okay, it may be helping,
it may not be helping, but at least you know it's not hurting.
And if it's going up, then great, keep doing
more of it. The third thing you need to know is a lot
of your experiments will go wrong. For example, I just did an experiment where
people from different regions get redirected to that language on my blog. So if you're from Brazil, you get redirected
to the Portuguese version, but my developer made a mistake where he accidentally also
Google has a lot of servers within the U.S.,
So if Google went to go crawl my Portuguese blog, they got redirected back to the U.S.
Blog. I quickly noticed that my traffic dropped. So when you're doing these experiments, make
sure you're checking your Google analytics every day, and you're looking at specifically
the report that shows your search traffic. If it's going down, things are wrong, and
you need to revert the change right away.
As you revert it, go back into Google search
consol, submit the URL, and have them index it right away, so that way you can bounce
back. It usually takes a week or two weeks to bounce
back once you make a mistake, or once you make a test that doesn't workout well.The
last thing you need to know is once you make a change, if it is impactful, then keep doing
more right away. If it's not impactful, and you've actually
decreased your traffic, what you wanna do is wait a week or two for it to recover before
you run your next SEO test, this way you have a solid baseline, and your continually going
back to that, so if you know if the changes you're making are helping you or hurting you..